Giant Donut Marketing Dual Channel Marketing provides the next step towards comprehensive online management. When you have set up and achieved an organic marketing plan, are generating positive reported ROI in your organic positions, and have maxed out the localized keyword blocks for traffic, you need to introduce paid advertising. Normally, most companies shy away from pay-per-click advertising due to the extensive costs and unsure expenditure of company dollars. At Giant Donut Marketing, we are obsessed with ensuring that you return positive ROI and this commitment extends to our paid advertising management. We create a symbiotic relationship between organic and paid positions and also start targeting your competitors’ key placements, moving market share to your site, and generating further revenue. We then meticulously track the effectiveness and the costs by following your customers’ site-entry point through to conversions. Dual channel marketing is designed to allow a “baby step” into paid advertising, informing you of in-depth market position reported through “Search Impression Share.” We then use the gleaned data to focus on more cost-effective organic keywords and terms that we know customers use to convert. We also utilize the increased budget to add more content, graphical elements, and strategically-created visual elements to start deeply engaging users with your brand. We also launch and maintain a complex remarketing strategy, typically generating an additional 20% revenue, simply for investing in complex conversional paths for your users. This allows us to track your potential customers cross-platform (from phone to computer or tablet) and ensure we don’t lose their focus due to a lack of marketing continuity. The increased level of engagement requires us to be in contact with you constantly. We’ll have monthly or weekly calls to follow up on valuable conversions and offer instructional help while developing your further online strategies.