An in-house SEO specialist performs a comprehensive website audit. This audit identifies any broken elements, triggers, plugin updates, caching issues, and noncompliant content. The site audit is essential to improving a website's organic rankings and determining any necessary site changes. For SEO compliancy, your website must meet the standards of what Google and other search engines require. GDM uses expert software to crawl each site page to find site errors.
Once the Website Audit is complete, the site goes through an SEO Site Alignment process. During the alignment process, the GDM team researches current plugins, updates, theme configuration, security risks, outdated protocols, caching issues, and any other site impacting errors. Our specialists address and fix any of the broken elements, errors, and updates. The Site Alignment process begins the process of improving the health of your website.
After making changes to the backend of a website, a second Site Audit will be done. This Site Audit shows what has improved and if there are any additional changes or updates to be made. Each Site Audit determines the index-ability of a website based on it's technical SEO characteristics.