Website Alignment

GDM's Website Alignments enhance a website's overall search presence by effectively meeting requirements put in place by Google and other search engines. 

Search Engine Clarity

 Website Alignments improve search rankings and increase conversion rates. Our team identifies what is negatively impacting a website and creates a plan to address issues. A Website Alignment ensures each site meets SEO and Google requirements, which leads to substantially improved digital performance.

Phase 1: SEO Site Alignment

During the Site Alignment phase, the GDM team performs in-depth website analysis. This phase includes the initial Website Audit and defining any plugin, theme, and caching issues.  Websites that have not been properly maintained or not updated regularly need a variety of issues discovered before making any fixes. 

Website Audit

An in-house SEO specialist performs a comprehensive website audit.  This audit identifies any broken elements, triggers, plugin updates, caching issues, and noncompliant content. The site audit is essential to improving a website's organic rankings and determining any necessary site changes. For SEO compliancy, your website must meet the standards of what Google and other search engines require. GDM uses expert software to crawl each site page to find site errors. 

Site Alignment

Once the Website Audit is complete, the site goes through an SEO Site Alignment process. During the alignment process, the GDM team researches current plugins, updates, theme configuration, security risks, outdated protocols, caching issues, and any other site impacting errors. Our specialists address and fix any of the broken elements, errors, and updates. The Site Alignment process begins the process of improving the health of your website.

SEO Testing

After making changes to the backend of a website, a second Site Audit will be done. This Site Audit shows what has improved and if there are any additional changes or updates to be made. Each Site Audit determines the index-ability of a website based on it's technical SEO characteristics.


Phase 2: Professional Google Setup 

The Professional Google Setup phase connects all relevant Google Properties that benefit a website's Google search rankings. Having Google Analytics and Google Search Console properly  setup  and connected allows for Google crawlers to positively recognize a website and attribute higher search rankings to that site. 

Google Analytics

Proper Google Analytics Setup and Configuration helps to track important information and statistics on a website. Google Analytics gives access to tracking sources of site traffic, visitor demographics, page popularity, bounce rates, and historical site data. This information gives extremely beneficial information to site owners and marketers because it allows for continuous improvement on future digital strategies.   

Google Search Console

The Google Search Console platform helps optimize websites for search rankings. Search Console gives insight to what keywords a site ranks for, site link connections, crawl errors, and Google penalties. Properly setting up Google Search Console includes verifying  ownership, claiming all tracked versions of a site's URL, and uploading the best expression of the site's XML Sitemap

Platform Testing

Once Google Analytics and Search Console platforms are properly setup and linked together, the GDM team monitors the site several times for two to three weeks. During this monitoring, GDM verifies site traffic flow, conversion interactions, and organic keyword rankings. 


Phase 3: Site Maintenance

The final phase of the Website Alignment is Site Maintenance. Site Maintenance is a monthly plan to maintain site health, search engine optimization, and Google rankings. This keeps a site from accumulating any broken elements and ensures that all monthly updates and site fixes happen. Monthly Site Maintenance keeps a website active, in relevant searches, and lead generating

Performance Audits

GDM runs monthly website audits using professional auditing software. These audits notify if there are any ranking changes, warnings, errors, broken elements, or broken triggers. Websites must be audited frequently to identify issues that accumulate over time. Our team audits websites both before and after fixes to analyze site health improvements.


During site maintenance, regular site checks are done to make sure sites are continuously updated and on the latest software. This includes monthly Plugin updates, PHP Updates, and any other relevant site updates or changes. This includes standard fixes to broken elements on the site caused by updates. Performing these updates benefits the site's health, which implements effective search engine optimization.  

Google Compliance

Google is continuously crawling sites to determine site compliance and relevancy. Crawling determines what pages exist on the site and what each page is about. The search engine will analyze site content, images, videos, and any other site components that explain the website. With Site Maintenance, an in-house Google expert will make sure sites meet Google requirements for useful rankings.

Are you Ready to Grow your Business?

 We can help. Request a complimentary site audit. An expert will have your site inspected and present you with an audit report at no cost. No strings attached, only clarity.
Giant Donut Marketing, LLC is not endorsed by or in association with Google and or Alphabet Inc.
We do not guarantee results, but do promise to be honest and transparent about our predictions when on-boarding you as a client. If we do not believe a service of ours will benefit your business, we will not offer it.