SEO / Marketing
Website Discovery Process
The Giant Donut Marketing Website Discovery Process helps successfully onboard your website to our Agency!
Who is the Discovery Process for?
Depending on the services that you’re engaging us for, we may take you through a Discovery Process. For example, if you didn’t build a website with us but engage us for Monthly Website Management, we’ll want to initially get your site up to speed which may minimally take several hours or even longer. Additionally, if you engage us to add an advanced feature to an existing website, our initial scope will be discovery to make sure that we can properly quote the project and update existing frameworks, etc.
If you’re planning to advertise with us (Google Ads, Facebook, etc.), we’ll typically need a Discovery Process to help align your site with your advertising goals.
This process may include SEO site scans and website repair, Professional Google Product Suite installation, and conversion tracking setup.
We start this process by doing several SEO site audits. These audits allow us to fix any outstanding site issues before we launch your website on Google’s search engine. As part of this process we also ensure the correct Schema is used for your website’s markup, ensuring higher placements on the search engine.
The next part of this process is professionally setting up the Google Product Suite on your website. We set up and connect Google Analytics and Google Search Console (and optionally Google Ads). These systems and processes allow us to check your website’s search engine performance including information about keywords, site users, page visits, and conversions.
Once your website audits and Product Suite setup have been completed, we constantly monitor Google Search Console and run additional audits to keep your website in tip-top shape! We also track your site’s conversions to ensure you are constantly improving your lead flow!
Depending on the complexity of your website, the discovery process can take anywhere from 60–180 days. Each Discovery Process is custom catered for our individual client’s needs, and is set up to prepare your site for Giant Donut Marketing’s long-term monitoring plans.
Once the Discovery Process is completed, your website will be prepared for our long-term Monthly Website Management Plan, advertising efforts, or additional scope of work for your next project!