Effective Marketing & Design

Search Engine Optimization is the process of increasing overall quality, visibility, and traffic of a website or web page. The Site Alignment Plan is Giant Donut Marketing’s encompassing plan that improves the online growth of a business.   

Site Alignment is designed to help each business reach optimal website health, search engine optimization, and Google compliancy. This process takes websites through a series of steps to determine any search impacting site errors, plug-in updates, Google connections, and other changes to get a website organically ranking in searches.  

There are many components to a successful online business presence. GDM’s team of digital marketers are experts in delivering what businesses need to succeed online. Check out the Site Alignment page for more details on this plan and process.   

Google Advertising is one of the best ways to capture a market. Pay Per Click Ads allow businesses to buy keywords and terms in exchange for their website to rank at the top of searches. Ranking at the top of Google searches brings an influx of site visitors, which leads to more conversions and increased revenue.

GDM’s Paid Advertising plans combine our team’s knowledge of the Google Product Suite with a custom analytics software called Peachtree Analytics. Peachtree anonymously collects user session data on a website and reports the top converting actions to Google Analytics. We combine Peachtree, Google Analytics, Google Ads, and Google Search Console to create the ultimate digital marketing strategy.  

Using Google as an advertising tool brings businesses more traffic, leads, conversions, brand awareness, and revenue. 

The team of designers at Giant Donut Marketing are committed to encompassing each business’s brand and identity. With every build, GDM puts careful attention into creating an engaging experience for anyone who lands on the website. 

Our development starts with an analysis of the current brand. Next, we determine various website design ideas and functions that will represent the business accurately. We  work closely with the client to design a site that meets each business's needs. 

Upon completion of each website we make sure that the website is set up to be Google compliant and search engine optimized. Having these components included enables businesses to appear in relevant searches and prepares them for a monthly digital marketing management plan. 

Giant Donut Marketing’s monthly Site Maintenance plan maintains a website’s search engine optimization and Google compliancy. This plan continuously keeps websites up to date and appearing in organic searches. 

On the Site Maintenance plan, a website will be kept relevant, search engine optimized, and Google compliant. Our team performs regular site check-ins to make any plugin updates, SEO fixes, and software updates. These components ensure a website maintains high rankings on Google.

In addition, minor changes or tweaks to a website are included with site maintenance — like swapping out content and images, changing operating hours, and other small details.

The monthly Site Maintenance plan is an affordable, effective way of maintaining search presence, and generating additional leads through various search engines.